Author Profile
William Cobb
Founder & Principal, D3FY Agency
William Cobb is a veteran and the founder and principal of D3FY Agency, a veteran-run digital agency headquartered in Phoenix, Arizona that works with clients remotely. As principal, he leads D3FY's client work across web design, business software, and — more recently — custom software and AI automation for small and midsize businesses.
William's practical, client-facing experience running D3FY informs the agency's approach to technology and AI adoption: favoring scoped, reviewed automation over speculative technology for its own sake.
Reach William and the D3FY team through the contact page, or read more about the agency on the About D3FY page.
Articles by William Cobb
- What Happens After Launch: Owning an AI Automation Once It's Live
September 15, 2026
- Why Automation Demos Fail in Production (and How to De-Risk Before Launch)
September 14, 2026
- Where Human Approval Belongs in AI Workflows
September 12, 2026
- How to Prepare Your Business Data Before Starting an AI Project
September 10, 2026
- What an AI Readiness Audit Should Actually Deliver
September 8, 2026
- How to Prepare for a Custom Software Discovery Call — Without a Finished Spec
September 6, 2026
- How D3FY Scopes, Builds, and Supports Custom Software
September 4, 2026
- The Questions to Ask Before Hiring a Custom Software Agency
September 2, 2026
- How to Evaluate an AI Automation Agency: A Buyer's Scorecard
August 31, 2026
- How Much Does Custom AI Automation Cost for a Small Business?
August 29, 2026
- When Not to Automate a Business Process (And What to Do Instead)
August 27, 2026
- Custom AI Software vs. Off-the-Shelf Tools: How to Decide
August 25, 2026